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Matthé Stet

  • Work
  • About me

Ghent University — rebranding

Ghent University consists of many departments. Those components always communicated using their own identity. We developed a clear brand strategy and identity to give the university a strong international position. Each of the 11 faculties got their own icon and colour, whilst they clearly form visual family. All other parts of the university communicate out of the mother brand.

Role: strategy and creative direction
Done at: Fabrique.

Viktor&Rolf — website

Fashion house Viktor&Rolf operates at the very intersection of art and fashion. Viktor&Rolf seek out the extremes in extravagant and theatrical projects. viktor-rolf.com is a webshop that leaves plenty of room for this dynamic duo’s experiments.

Role: design and art direction
Awards: IF Award
Done at: Fabrique

 

ING — global digital guidelines

ING has an unprecedented opportunity to create one digital platform for financial services. Together with twelve ING countries we designed and created the digital design language and global Digital Design Guidelines. They are used globally to create online banking applications and marketing websites.

Role: stakeholder management and creative direction
Done at: Fabrique

Isabella Stewart Gardner Museum — website

Isabella Gardner was a remarkable woman with a daring vision. After decades of traveling she carefully installed her eclectic collection according to her personal aesthetic and rationale. Visiting her palace is like wandering through the mind of Isabella. This is exactly what we emphasized when we designed the new website.

The site is brand and content driven, as part of the visitor journey.  An inviting 45 second trailer movie tells first time visitors who Isabella was, and what the museum offers. We created 8 immersive stories about Isabella, her collection and museum.

An online visit is ‘inviting’, ‘sensuous’ and a ‘little daring’. Just like Isabella.

www.isgm.org

Role: design and art direction
Done at: Fabrique

IKEA Gift Shop

Not only a campaign, but also a service for thoughtful gift giving. That’s what we created for IKEA. With this new concept and service IKEA wants to show that IKEA accessories are also very suitable as a gift.

Role: strategy and creative direction
Done at: Fabrique.

9229 — apps

9292 has been providing total 'door-to-door' travel advice for more than 20 years now. Fabrique freshened up the 9292 brand in 2011, with a new identity and website. The apps developed are seamlessly in line with the new identity.

We stripped the old app back until we only retained those features which you really need.

As 9292 wants to understand you, we developed a specific app for Windows Phone, Apple iOS and Android. These native apps fully comply with all the design principles of the various platforms, and offer a coherent experience between all the various resources.

Thanks to the direct link with 'Mijn 9292', you can access all the travel advice you have requested anywhere you need it. Now 9292 really keeps you company on your journey.

Role: creative direction
Awards: European Design Award
Done at Fabrique

Erasmus University — rebranding

Erasmus University Rotterdam is a university with more than 20,000 students, seven faculties and two exceptional institutes. Our task was to increase the strength and influence of the Erasmus University Rotterdam internationally. With the motto 'Make it happen' we created a strong visual 'signature' for the University as a whole.

Role: strategy and crreative direction
Awards: Red Dot Award
Done at: Fabrique

XS4ALL — rebranding

Role: design
Done at: Fabrique.

Below the Surface — Concept design

Role: concept
Awards: Lovie Award, 2018, Webby Award, 2019, ADCN Award 2019,
Done at: Fabrique.

VPRO — City One Minutes

See the personal impressions of city life which artists across the globe have filmed. Follow what happens from hour to hour in more than hundred cities on cityoneminutes.org. 

In City One Minutes life in each city is divided into 24 one minute portraits, each depicting one hour of the day.  Every film is a personal impression of the city in which the artist lives or in which he is staying.

On cityoneminutes.org you can browse through time and place in a number of ways. For example: Follow the life in Beijing throughout 24 hours; explore life in each city between 5 and 6 in the morning; watch all the films in a mosaic of cities.

Role: concept and design
Awards: European Design Award
Done at: Fabrique

Mallett Antiques — Website

Role: design and art direction
Done at: Fabrique

Xwashier — concept

Xwashier gives physical and digital access to locations around the world that are relevant to Dutch history. It does so with physical markers at the actual locations where history happened, with an iPhone app and a website. For each location we work together with local partners, connect with local activities and team up with education to get a wide audience to enjoy the tangible history available in your neighbourhood.

Role: design and art-direction
Together with: Vandejong
Awards: IF Award
Done at Fabrique

Dutch Film Commission — branding and website

The Netherlands Film Commission will be making extra efforts to interest foreign film producers in the Netherlands. Filming in the Netherlands offers a range of advantages, including the incentive scheme: foreign producers are refunded 30% of their investments in the Netherlands.

Our copy concept ‘Take the Netherlands’ formed the starting point for a website and the campaign to launch the incentive scheme. The word 'Take' in the logo is shaped like a film clapper, as an extra tip of the hat to the film world.

Role: strategy and creative direction
Awards: IF Award
Done at: Fabrique

Blue Mountain Center of Meditation — rebranding and website

Role: creative direction
Done at: Fabrique.

National Ballet — Website

Role: design and art-direction
Together with: Me Studio
Awards: Red Dot Communication Award
Done at Fabrique

Jeugdzorg Rotterdam Rijnmond — Branding

The new Dutch Youth Care Act came into force on 1 January 2015. Youth care is now wholly the responsibility of the municipal councils. We developed a new positioning, name and visual identity for the continuation of Bureau Jeugdzorg Stadsregio Rotterdam (Rotterdam Urban Region Youth Care Bureau).

The rights of the child formed the basis for the positioning. We redefined the core values as reliable, responsible, connective and inventive. To a new, functional name, we added an emotional descriptor: Jeugdbescherming Rotterdam Rijnmond (Rotterdam Rijnmond Youth Protection Service), for the child.

Role: strategy and creative direction
Photography: Martijn van der Grient
Done at Fabrique

PostNL — Website

www.postnl.nl

Role: art-direction
Done at Fabrique

Muziektheater — Website

Role: design
Done at: Fabrique

Weber — concept

A concept for Weber AMEA to involve grill masters with gamification principles.

Role: concept, design and art-direction
Done at: Fabrique

NEMO Maakkunde — Identity and campaign

A brand new teaching method for little engineers: about technology and science, with training for both design and research. On a way that makes technology surprisingly fun.

www.maakkunde.nl

Role: strategy and creative direction
Photogrpahy by Michel Spijkers
Done at: Fabrique.

World Expo Milan — Exhibition

The theme “Share, Grow, Live” represents the Dutch culture and its food-industry from research and production to distribution and consumption. The pavilion has an open setup with a total size of 20x120 m. It has a very central position on the Expo site, with the Italian, French and Vatican pavilions as immediate neighbours.

The Holland Pavilion is a reflection of the festivals that have evolved into a tradition in Holland over the last decade. Instead of a more ‘traditional’ Expo pavilion-setup (grand architectural structures), the scenography focuses on creating an experience by evoking individual curiosity with a feeling of enjoyment.

Role: art direction
Together with Totems
Done at: Fabrique

Kunsthal — website

The Kunsthal Rotterdam has been a pioneer in the museum world since 1992, by offering an accessible and diverse exhibition program. Not having its own collection, the Kunsthal has developed an accessible way to attract a broad, fresh audience. In 2015 we developed the new Kunsthal website.

The timeline on the homepage forms the core of the website. It shows not only what’s on now and in the future, but also offers a chronological overview of almost 25 years of remarkable exhibitions. Turns out, the 'museum without its own collection' does have a 'collection'.

Role: design and creative direction
Awards: Red Dot Award, European Design Award
Done at: Fabrique

SNS REAAL — Websites and documentary

Role: concept and design
Awards: IF Communication Award, 2011
Done at: Fabrique.

Rob Becker — Ballet in the studio book

For this book, 60 dancers, ballet masters and choreographers of 19 nationalities were portrayed by Rob Becker. Most of them are working at the National Ballet of the Netherlands, but in the book are also dancers of Scapino, International Dance Theater and the Nederlands Dans Theater.

Role: design and art-direction
Done at: Fabrique

National Gallery London — concept

Episodic encounters with a great collection. Under construction.

Role: design and creative direction
Done at: Fabrique

Ghent University — rebranding

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Viktor&Rolf — website

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ING — global digital guidelines

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Isabella Stewart Gardner Museum — website

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IKEA Gift Shop

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9229 — apps

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Erasmus University — rebranding

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XS4ALL — rebranding

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Below the Surface — Concept design

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VPRO — City One Minutes

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Mallett Antiques — Website

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Xwashier — concept

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Dutch Film Commission — branding and website

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TAKE.png

Blue Mountain Center of Meditation — rebranding and website

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National Ballet — Website

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Jeugdzorg Rotterdam Rijnmond — Branding

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PostNL — Website

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Muziektheater — Website

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Weber — concept

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NEMO Maakkunde — Identity and campaign

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World Expo Milan — Exhibition

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Kunsthal — website

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SNS REAAL — Websites and documentary

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Rob Becker — Ballet in the studio book

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National Gallery London — concept

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